October 29, 2003

Style Asia Inc. Announces Recall of Cigarette Lighters

Name of product: Wristwatch Lighter and Cigarette-shaped Lighter

Units: Wristwatch lighter-3,000 Cigarette-shaped lighter- 5,000

Manufacturer: Style Asia, Inc. Moonachie, N.J. 07074

Hazard: The cigarette lighters do not have qualified child resistant mechanisms and pose a fire hazard to children.

Description: The Wristwatch lighter is an actual digital wristwatch with a cigarette lighter incorporated into it. The Cigarette Shaped lighter is designed to resemble a filter tipped cigarette.

Sold at: The lighters were sold nationwide primarily through internet sales.

Manufactured in: China

Remedy: Return the lighters to Style Asia for a refund and discount coupon.

Consumer Contact: Call Style Asia toll free at (800) 522-7465 between 9 and 5 ET Monday through Friday.

Firm’s Media Contact: Dinesh Sadhwani, National Sales Manager, at (800) 522-7465.